Acceptable Use Policy

What you can and can’t build with DigiLyt.

This Acceptable Use Policy (“AUP”) governs the businesses, content, and conduct that DigiLyt Tech (“DigiLyt”, “we”, “us”) will and will not host, generate, or process payments for. It supplements the Terms of Service and Privacy Policy — reading those first will help.

We exist to help legitimate small businesses get online fast. To do that responsibly, we have to refuse a small set of business categories that create disproportionate legal, payment, or platform risk. Most of these refusals are inherited from our hosting partner (Cloudflare) and our payments partner (Razorpay) — i.e. even if we wanted to serve the category, our infrastructure couldn’t. The rest are our own choices, made in line with industry-standard policies at comparable services (Wix, Shopify, Squarespace, WordPress.com).

1. Universal prohibitions

You may not use DigiLyt to build, host, generate, or distribute a website, page, app, or storefront whose primary purpose is any of the following. These categories are prohibited everywhere we operate, with no jurisdictional exceptions.

1.1 Child safety (zero tolerance)

Creating, possessing, browsing, or transmitting child sexual abuse material (CSAM) is an offence under Section 67B of the Information Technology Act, 2000 and the Protection of Children from Sexual Offences (POCSO) Act, 2012. We have a zero-tolerance policy and the following obligations apply:

  • We take down CSAM within 2 hours of knowledge or notification, per the 2026 amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
  • We report all confirmed cases via the Sahyog Portal operated by the Indian Cyber Crime Coordination Centre (I4C) — the official India CSAM reporting channel mandated by the Supreme Court of India (2024) — and to the concerned police unit under POCSO Act §19, BNSS 2023 §§33 + 173, and IT Rules 2021. We additionally report to the U.S. National Center for Missing & Exploited Children (NCMEC) for international reach where appropriate.
  • We block the user, preserve all associated data and records for at least 180 days for law-enforcement access (per IT Rules 2021), and cooperate fully with investigating authorities.

The following are also prohibited:

  • Sexualised content depicting minors of any kind, real or simulated (including lolicon / shotacon framings).
  • Services that facilitate adult-to-minor private contact, or dating services that admit anyone under 18.
  • Sale of products or services illegally marketed to minors (alcohol, gambling, tobacco, vaping, etc.).

1.2 Adult and sexual content

  • Pornography or sexually explicit content.
  • Escort services, prostitution, brothels, or any sex-for-pay services.
  • Adult cam, adult chat, adult video, or sexually-themed entertainment as a primary product or service.
  • Mail-order bride or transactional dating services.
  • Non-consensual intimate imagery, “revenge porn”, or AI-generated sexualised content depicting real people without their consent.

1.3 Violence, weapons, and combat

  • Sale of firearms, ammunition, or firearm components in any jurisdiction.
  • Sale of weapons including knives, brass knuckles, gun parts, and other armaments where prohibited by Indian law.
  • Mercenary, paramilitary, or violence-for-hire services.
  • Instructions for building weapons, bombs, or harmful devices.
  • Promotion or glorification of mass violence.

1.4 Terrorism, extremism, and hate

  • Content supporting terrorist organisations or sanctioned groups.
  • Recruitment for extremist organisations.
  • Hate speech targeting protected groups (race, religion, ethnicity, nationality, gender, sexual orientation, disability, caste, etc.).
  • White supremacist, neo-Nazi, or other supremacist content; Holocaust or genocide denial.
  • Doxxing, targeted harassment campaigns, or incitement to violence against any individual or group.

1.5 Cybercrime and malicious technology

  • Malware, ransomware, spyware, viruses, worms, trojans, or stalkerware.
  • Phishing kits or credential-harvesting tools.
  • DDoS-for-hire services (“booters”, “stressers”) and botnet operations.
  • Tools to bypass DRM, copy protection, or paywalls.
  • SIM-swap or account-takeover services.
  • Carding sites, stolen credit-card data, or “fullz” marketplaces.
  • Click-fraud, ad-fraud, or fake-engagement services.
  • Fake-review, fake-follower, or social-media manipulation services.

1.6 Fraud and predatory schemes

  • Ponzi schemes, pyramid schemes, multi-level marketing with deceptive earnings claims.
  • “Get rich quick” or guaranteed-return investment schemes.
  • Predatory or unlicensed lending.
  • Advance-fee scams, fake charities, fraudulent fundraising.
  • Counterfeit goods, fake IDs, fake passports, fake certifications, or essay mills.
  • Deepfake services for fraud, defamation, or non-consensual content.

1.7 Privacy and trafficking

  • Human trafficking, organ trafficking, or services that facilitate either.
  • Unauthorised data scraping or sale of personal data.
  • People-search sites that violate applicable privacy laws.
  • Identity-theft services.
  • Hidden tracking or recording devices marketed for stalking.

1.8 Animal welfare

  • Animal fighting (dog fighting, cock fighting, etc.).
  • Bestiality content.
  • Trophy hunting of endangered species or sale of products from endangered species (ivory, rhino horn, etc.).
  • Sale of animals from unverified or inhumane sources.

2. Cloudflare hosting floor

DigiLyt-generated previews and customer storefronts are hosted on Cloudflare’s network. Our policy is bound by, and at least as strict as, Cloudflare’s Acceptable Hosting Policy. Any business or content that violates Cloudflare’s policy violates ours by reference, regardless of whether it is enumerated in §1 above.

3. Razorpay payments floor (India)

Customers who upgrade to a paid plan are billed via Razorpay. Razorpay’s restricted-categories list is binding for any DigiLyt customer accepting payment through Razorpay. In particular, the following are hard-rejected at signup because we cannot process payment for them:

  • Cryptocurrency, NFTs, and other crypto products.
  • Pyramid marketing or get-rich-quick schemes.
  • Weapons, firearms, ammunition, gun parts, knives, and related armaments.
  • Fireworks.
  • Chit funds and Nidhi companies (except government / PSU entities).
  • Unregulated money-service or money-and-value-transfer businesses.
  • Cryptocurrency trading platforms.
  • Bankruptcy services and credit-counselling / credit-repair services.
  • Bestiality and extreme-sexual-violence content.
  • Guaranteed-employment services.

4. AI-generated content rules

4.1 What we are, and what we are not

DigiLyt is a website-builder platform. We do not build, train, fine-tune, or operate the underlying large language models. Our generation pipeline calls third-party AI APIs operated by Anthropic (Claude), Google (Gemini), and OpenAI (GPT) to draft business descriptions, generate initial site HTML and copy, and produce imagery. The model providers are responsible for their own model cards, training-data disclosures, foundation-model safety measures, and the terms governing use of their APIs (linked from each provider’s own site).

DigiLyt is responsible, as the platform that produces and publishes the resulting artifacts, for:

  • Compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, including the February 2026 amendment governing Synthetically Generated Information (SGI).
  • Attaching permanent provenance metadata (machine-readable <meta> tags) and a visible AI-generated disclaimer to every site we publish.
  • Removing flagged unlawful content within the timelines set out in §8 below.
  • Reporting categories specified in §9 to the appropriate Indian authorities.

Customers retain full responsibility for what is published on sites we generate for them, regardless of whether the content was AI-drafted or hand-edited. Specifically:

  • You may not use DigiLyt’s AI features to produce output that violates applicable law, condones, enables, or promotes acts of violence, or could result in death or personal injury.
  • You may not use AI-generated imagery to depict real individuals without their consent in compromising, sexualised, or defamatory contexts. Deepfake nudity and non-consensual intimate imagery are absolute prohibitions under §1.2 above.
  • You are responsible for verifying that AI-drafted copy on your site is accurate. Claims about your business (qualifications, awards, founding dates, certifications, credentials) must be true.
  • You may not use DigiLyt to mass-generate sites for spamming, SEO manipulation, or coordinated inauthentic behaviour.
  • You may not remove, deface, obscure, or modify the AI-generated provenance metadata or visible disclaimer DigiLyt injects on published sites. The disclaimer satisfies our SGI labelling obligations under the IT Rules 2021 and removing it would expose both DigiLyt and you to regulatory action.

5. Intellectual property and impersonation

  • You may not use DigiLyt to host content that infringes third-party copyright, trademark, or other intellectual property rights.
  • You may not impersonate another business, person, or organisation. Parody and satire are permitted where clearly labelled.
  • Counterfeit, replica, or knockoff goods storefronts are prohibited.
  • Piracy sites (movies, music, software, ebooks, games) are prohibited.

6. Gambling and regulated industries

Online gambling, sportsbooks, lotteries, sweepstakes, fantasy sports, and skin-betting platforms are not supported on DigiLyt regardless of jurisdictional licensing — our payment and hosting partners do not permit them. Cannabis, CBD, and tobacco / vape product sites are similarly not supported. Licensed pharmacies and telemedicine services may be supported on a case-by-case basis after KYC review — contact support@digilyt.com before signing up.

7. Reservation of rights

DigiLyt reserves the right, at its sole discretion, to refuse, suspend, or terminate services for any business or content that:

  • falls within the prohibited categories above;
  • violates applicable law in any jurisdiction where the site is accessible;
  • exposes DigiLyt or our infrastructure providers to legal, regulatory, or reputational risk;
  • violates the AUPs of our hosting, payment, email, or domain providers; or
  • conflicts with our values, even if not explicitly listed above.

The list of prohibited categories is not exhaustive. We may decline projects on a case-by-case basis at any time, with or without notice. Refunds for terminated paid plans are governed by the Terms of Service.

8. Reporting abuse

If you encounter a DigiLyt-generated site that you believe violates this AUP, please report it via /report with the URL and a brief description. Our internal triage targets:

  • CSAM and non-consensual intimate imagery: takedown within 2 hours of confirmation (IT Rules 2021, as amended 2026).
  • Government or court-ordered takedown: within 36 hours of receipt of a valid order (IT Rules 2021).
  • All other AUP violations: triage within 48 hours, takedown of confirmed violations within 24 hours of confirmation.

Repeat offenders are banned from the platform. We log all reports and the resulting actions in an internal audit trail and retain them for at least 90 days (IT Rules 2021).

8.1 Grievance Officer

Pursuant to the IT Rules 2021 (rule 3(2)) and §8(10) of the Digital Personal Data Protection Act, 2023, DigiLyt designates a Grievance Officer to receive complaints about content hosted on, generated by, or removed from the Service. Contact details and escalation path are listed in the Privacy Policy §10. The Grievance Officer acknowledges every complaint within 24 hours and resolves it no later than 15 days from receipt, per the IT Rules.

9. Enforcement

When we identify or are notified of a violation, we may (without prior notice and at our sole discretion):

  • Disable the affected site;
  • Suspend the customer account;
  • Delete the customer’s data per our retention schedule (subject to a 90-day preservation hold for blocked content under IT Rules 2021);
  • Terminate the customer’s relationship with DigiLyt;
  • Report the customer or content to applicable authorities, including the Sahyog Portal (I4C) and the concerned police unit. Reporting is mandatory under POCSO §19 + IT Act §67B for CSAM, and under the Indian Penal Code / BNS 2023 for human trafficking, terrorism financing, and certain other offences.

We comply with valid government and court orders to disclose user information or to remove content. Customers may report general cybercrime affecting them at India’s National Cyber Crime Reporting Portal.

10. Updates to this policy

We may update this AUP as the platform, our partners’ policies, or applicable law evolves. The “Effective” date and version above will reflect the current revision. Material changes trigger a fresh click-through at next sign-in — you’ll be asked to re-acknowledge before continuing.

11. Contact

Questions about this policy, or whether your business qualifies, can be sent to support@digilyt.com.